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The taste of bitter botanical tinctures and sweet and spicy spirits of traditionally alcoholic drinks are becoming more accessible than ever to people who prefer their beverages without the booze.
The nonalcoholic drink market has boomed, especially over the last two years of the pandemic, and now ranges from bottled brands and celebrity-backed labels to spiritless retail shops and beverage directors accommodating high-quality booze-free options beyond sugary mocktails.
As people reconsider their relationship with what they sip, "Good Morning America" tapped a few top players with businesses that are building their brands and fostering a new and intentional cultural shift.
Read the full article on Good Morning America.