PRISMATICS IS A CROSS-DISCIPLINARY CREATIVE CONSULTANCY. WE CONNECT OUR CLIENTS WITH THE PEOPLE, INFORMATION AND IDEAS THAT SPEAK TO THEIR AUDIENCE.

wgsn:

One of today’s winners from the #trendingbywgsn contest for our cruise cool trend is @thevelvetparty_. Think you’ve got what it takes to be a trend forecaster? See contest details here.

wgsn:

One of today’s winners from the #trendingbywgsn contest for our cruise cool trend is @thevelvetparty_. Think you’ve got what it takes to be a trend forecaster? See contest details here.

Posted on Sunday, September 21st 2014

Reblogged from WGSN - Fashion Trend Forecasting 

The less effort it takes to process a factual claim, the more accurate it seems. When we fluidly and frictionlessly absorb a piece of information, one that perhaps snaps neatly onto our existing belief structures, we are filled with a sense of comfort, familiarity, and trust. The information strikes us as credible, and we are more likely to affirm it – whether or not we should.

The science of truthiness, which also helps explain the psychology of why we have such a hard time changing our minds, also known as "the backfire effect." The best antidote? Carl Sagan’s timeless Baloney Detection Kit. (via explore-blog)

Posted on Saturday, September 20th 2014

Reblogged from Explore