PRISMATICS IS A CROSS-DISCIPLINARY CREATIVE CONSULTANCY. WE CONNECT OUR CLIENTS WITH THE PEOPLE, INFORMATION AND IDEAS THAT SPEAK TO THEIR AUDIENCE.

The less effort it takes to process a factual claim, the more accurate it seems. When we fluidly and frictionlessly absorb a piece of information, one that perhaps snaps neatly onto our existing belief structures, we are filled with a sense of comfort, familiarity, and trust. The information strikes us as credible, and we are more likely to affirm it – whether or not we should.

The science of truthiness, which also helps explain the psychology of why we have such a hard time changing our minds, also known as "the backfire effect." The best antidote? Carl Sagan’s timeless Baloney Detection Kit. (via explore-blog)

Posted on Saturday, September 20th 2014

Reblogged from Explore 

newyorker:


"Remember when … remember … remember how, thirty years ago, yes—after the requisite sum of money had been collected, in half-handfuls of small change and occasional crumpled rubles…"

Mikhail Iossel recalls a wintry night in Leningrad.
Illustration by Roman Muradov

newyorker:

"Remember when … remember … remember how, thirty years ago, yes—after the requisite sum of money had been collected, in half-handfuls of small change and occasional crumpled rubles…"

Mikhail Iossel recalls a wintry night in Leningrad.

Illustration by Roman Muradov

Posted on Thursday, September 18th 2014

Reblogged from The New Yorker 

ageofdestruction:

blight: The Sun, photographed by Solar Dynamics Observatory, 8th March 2014.

East limb of the Sun. 12 images over 3 hours; inverted 21.1 nm (2x106 K) + 17.1 nm (6.3x105 K) light.

Image credit: NASA/SDO, AIA/EVE/HMI. Animation: AgeOfDestruction.

Posted on Wednesday, September 17th 2014

Reblogged from Age Of Destruction 

officialrodarte:

Sasha Pivovarova wears Rodarte’s Knit Sweater in the December 2008 issue of Vogue Paris; styled by Melanie Huynh (photo by Mark Segal).

officialrodarte:

Sasha Pivovarova wears Rodarte’s Knit Sweater in the December 2008 issue of Vogue Paris; styled by Melanie Huynh (photo by Mark Segal).

Posted on Tuesday, September 16th 2014

Reblogged from RODARTE 

milkstudios:

Public School: Behind the Scenes
wantering-blog:

Backstage at Public School for MADE Fashion Week SS15
And it continues! Wantering spotted Public School designers Maxwell Osborne and Dao-Yi Chow backstage perfecting both their mens and womenswear collection for Spring/Summer 2015. 
For a full photo gallery and recap head over to Milk Studios!  

milkstudios:

Public School: Behind the Scenes

wantering-blog:

Backstage at Public School for MADE Fashion Week SS15

And it continues! Wantering spotted Public School designers Maxwell Osborne and Dao-Yi Chow backstage perfecting both their mens and womenswear collection for Spring/Summer 2015. 

For a full photo gallery and recap head over to Milk Studios!  

Posted on Monday, September 15th 2014

Reblogged from Milk Made  Source wantering-blog