PRISMATICS is run by ALEXANDRA VAN IDEN, a cultural forecasting and creative communications expert with two decades of experience in consumer insights and brand strategy.

A graduate of USC’s Annenberg School for Communication, she began her career as a Trend Analyst at CAA’s The Intelligence Group. Through the Cassandra Report, she analyzed and reported on the behaviors, mindsets, and cultural trends of millennials, and consulted for clients including Nordstrom, Victoria’s Secret, and Coca-Cola. From there, she went on to lead Starworks Group’s Digital Department on the West Coast before founding PRISMATICS.

Since 2013, PRISMATICS has worked with brands large and small across wellness, beauty, food and beverage, music, design, and hospitality. Beginning in 2015, the agency became known for its innovative work launching consumer brands in the cannabis and CBD space. Today, PRISMATICS continues to specialize in emerging categories at the forefront of functional wellness, including kanna, kava, adaptogens, and botanicals.

Alexandra now runs the agency from Ojai, CA and still works directly with every client. Her focus is helping brands define what they stand for, reach the right audience, and stand out across today’s crowded ecosystem of consumer touch-points.