PRISMATICS is run by ALEXANDRA VAN IDEN, a communications expert with two decades of experience building brand strategy grounded in consumer insight.

A graduate of USC’s Annenberg School for Communication, she began her career as a Trend Analyst at CAA’s The Intelligence Group, analyzing millennial behaviors in the Cassandra Report and for clients including Nordstrom, Victoria’s Secret, and Coca-Cola. She went on to lead Starworks Group’s Digital Department in Los Angeles, overseeing omnichannel marketing for the agency’s West Coast clients.

Since launching PRISMATICS in 2011, she’s supported growth for brands large and small across health, wellness, beauty, food, beverage, music, design, and hospitality as a Fractional CMO and consulting partner. The agency has been highly regarded for its pioneering work in the cannabis and CBD space, and continues to specialize in emerging wellness categories, including kanna, kava, adaptogens, and other functional botanicals.

Alexandra now runs the agency from Ojai, CA and still works directly with every client. Her focus is helping brands identify & communicate their unique point of difference, connect with the right audience, and make a cohesive impact across today’s crowded landscape of consumer touchpoints.