California-based Stone Road, stewards of sustainably-grown cannabis products, announced on Tuesday a partnership with Gamut Cannabis to bring Stone Road’s line of products to Michigan in early 2023.

Stone Road's flagship products will initially roll out in Michigan, including the company’s 1g solventless hash-infused pre-rolls. Continuing the brand’s commitment to sustainability, Michigan residents will also be able to try Stone Road’s signature 5-pack of .7g pre-rolls in recyclable tins—fashioned from 100% post-consumer materials.

“Michigan is a market that has been on our radar for a while, as it's one of the more mature cannabis markets in the U.S.,” says Stone Road Chief Operating Officer Sabrina Wheeler. “We've been eager to launch, but we strategically waited for the perfect time and partner to bring the brand into Michigan—in proper Stone Road fashion. This is the fourth state we’ve officially launched into, but we have a few other exciting ones in the pipeline.”

“As we continue to expand Stone Road across the U.S., we seek out partners who share in our belief of quality over everything,” Corwin stated in the announcement. “Brian, RJ, and the rest of the Gamut team share in our commitment to high-quality and affordable products and we can't wait to bring our 100% natural products to consumers all across Michigan.”

Read the full article on Forbes.

With the cannabis industry challenges in generating a larger audience, Prismatics provides cannabis marketing that exceeds industry standards. There are a wide variety of cannabis products and the market size for CBD and cannabis is becoming an essential business, promotion through social media and creating brand awareness is vital for business growth and opportunities.