THE STATE-BY-STATE move toward the legalization of marijuana has pushed cannabis into the mainstream. The FDA recently approved an epilepsy drug featuring cannabidiol, or CBD, a non-psychoactive cannabis compound. CBD has also become a key ingredient for many niche skin-care brands.

“It’s well-tolerated, potent and stable, a rather unique combination,” says Chris Caires, chief innovation officer at Perricone MD, the most established brand to launch a product, its CBx for Men line, with the compound.

CBD has been shown to reduce inflammation when used topically. “Our customers report success using it for skin conditions like eczema, psoriasis, rosacea and acne,” adds Cindy Capobianco, the co-founder of Lord Jones, one of the new generation of companies taking a highbrow approach.

Vertly, co-founded by magazine editor Claudia Mata, is another; the brand’s lip balm has gained a devoted following.

Read the full article at WSJ.

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