By the time recreational marijuana usage became legal in California, on New Year’s Day, the government’s official permission seemed, for many Californians, like a belated, nearly irrelevant formality. Twenty-two years of ready access to medical marijuana had made casual consumption—a pull off a vape pen on the walk to dinner, post-prandial pot chocolates circulating in the living room, a THC strip tucked under the tongue—no more remarkable than an aperitif. Actually, less remarkable than a drink, because everyone knows that alcohol is bad for you (kills your stem cells, gives you cancer, makes you grouchy, paunchy, gray), whereas, increasingly, the industry is equating conscious marijuana use with sublime good health.

Read more at the New Yorker.

PRISMATICS is a full-service creative communications agency specializing in cannabis marketing, psychedelics marketing, and CBD advertising for brands like Lord Jones, Summerland, and Kin Euphorics.

Prismatics offers CBD advertising for companies like Lord Jones. When seeking promotional opportunities, brands should promote content and advertise products through brand awareness and digital advertising. Lord Jones offers CBD products made with the utmost quality and care. With CBD products like CBD lotion, CBD gummies, and CBD chocolates, Lord Jones was created from a desire to normalize and elevate cannabis to its highest form – to create the finest ways to unlock and experience the life-changing possibilities of this enigmatic plant.